Victor Churchill earns Premier award at AIDA 2010

An influential project that is likely to be a catalyst for change in the direction of retail design in Australia.

For the first time in the history of the Australian Interior Design Awards, a retail project took out the coveted Premier Award for Interior Design Excellence and Innovation. The honour was bestowed on Dreamtime Australia Design for Victor Churchill Fine Family Butcher’s new store in Woollahra, Sydney.

The project, which also won the Retail Design Award, was described by the jury as an “influential project that is likely to be a catalyst for change in the direction of retail design in Australia.” They went on to say that the “designers have taken risks and bravely experimented with program, material and customer experience. The interior speaks to all the senses and has an educational function, as it reveals the process of butchery.”

Sally Gordon, Senior Designer at Dreamtime Australia Design, selected Perrin & Rowe Aquitaine kitchen taps and accessories for the project. The Aquitaine melds traditional French styling with fine English workmanship and is available in a range of six gorgeous finishes. We are delighted to have been involved in a project of such high calibre and wish Dreamtime Australia Design and Victor Churchill continued success in 2010.